India | 01 July 2012
Social media has enthused the psyche of Indians and encouraged them to become a part of the virtual community. It has revolutionised the way we communicate and is now an indispensable part of our lives, empowering us to interact in real time across borders and time zones and connect on a scale previously unimaginable. Social media is also playing a crucial role in the cross-cultural unification of the country and maintaining unique and dynamic harmony, as it has the tendency of rapidly popularising an issue and mass mobilising people towards a common cause. However, at the same time, it is also capable of creating havoc in terms of incitement of religious violence or proliferation of pornographic material etc. Therefore, in a large democracy such as India, where freedom of speech and voicing of opinions are zealously protected, social media requires special handling. This article provides an insight into the landscape of social media use in India and the emerging anti-social behavioural issues that are making news.