Brand management Brands are one of the most valuable assets of any business. They act as ‘badges of origin’, distinguishing products and services of one business from those of competing businesses. They also impart a message to customers, acting as a guarantee of quality and authenticity. In this article, we consider five important aspects … Continue reading “Ashfords’ retail roundup”
The We Company recently announced new ‘future cities initiatives’ which will combine technology, data and real estate to ‘help address problems spurred by globalisation, urbanisation and climate change.’ The project will involve a team of engineers, architects, data scientists and biologists.
A letter from Carter-Ruck is something that every editor has learned to fear. As the potential precursor to a defamation action, the firm and its founding partner, Peter Carter-Ruck, became synonymous with libel thanks to their successful representation of numerous public figures – often prominent in business, politics, sport or entertainment.
When the safety of a product is called into question it can have far-reaching, significant and long-term effects on a brand. Giving prior due consideration to the potential risks faced by the company can be of substantial assistance in managing potential brand damage.
Intellectual property has become more and more important over the last two decades. No longer the domain of tech companies only it is something that all businesses should be thinking about, and, according to recent studies, it can make up around 80% of capital value in successful businesses.