The allure of ‘cool’ brands: reflections on branding in the fashion industry | Rouse
It’s six in the morning and the Mysore ‘self practice’ yoga class at Triyoga in London’s fashionable King’s Road is filling up. I am already in place, concentrating on my sun salutations. Well, that’s what I should be concentrating on. In fact, I’m concentrating on the fact that nearly everyone entering the room is wearing …
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