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Brand management

Brands are one of the most valuable assets of any business. They act as ‘badges of origin’, distinguishing products and services of one business from those of competing businesses. They also impart a message to customers, acting as a guarantee of quality and authenticity. In this article, we consider five important aspects of effective brand management that should always be considered (but that are often overlooked).

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It has been a year since the Takeover Panel updated its rules regarding statements by an offeror company of its intentions for a target’s business. The first formal reports by offeror companies on whether they have complied with the new regime are beginning to filter through, so now seems an appropriate moment to analyse the impact of the updated rules so far. [Continue Reading]

The We Company recently announced new ‘future cities initiatives’ which will combine technology, data and real estate to ‘help address problems spurred by globalisation, urbanisation and climate change.’ The project will involve a team of engineers, architects, data scientists and biologists.

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A letter from Carter-Ruck is something that every editor has learned to fear. As the potential precursor to a defamation action, the firm and its founding partner, Peter Carter-Ruck, became synonymous with libel thanks to their successful representation of numerous public figures – often prominent in business, politics, sport or entertainment. [Continue Reading]

When the safety of a product is called into question it can have far-reaching, significant and long-term effects on a brand. Giving prior due consideration to the potential risks faced by the company can be of substantial assistance in managing potential brand damage.

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Intellectual property has become more and more important over the last two decades. No longer the domain of tech companies only it is something that all businesses should be thinking about, and, according to recent studies, it can make up around 80% of capital value in successful businesses. [Continue Reading]

The first an investor may hear about damaging wrongdoing within a company is when it is publicly revealed and the share price plummets. But usually the company itself will have become aware of allegations for some time, whether via a whistleblower or regulator probe. The paper trail created internally in gathering factual information for the company to seek its own legal advice can often become crucial in a later shareholder action, and the English disclosure and privilege regimes may allow claimants wider access to these documents than in other jurisdictions. On the flip side, claimants need to be wary of properly protecting the documents that they create in litigation from other parties. [Continue Reading]

The General Data Protection Regulation (GDPR) and the Revised Swiss Data Protection Act (revised FADP) embrace a risk-based approach to data protection. Organisations that control the processing of personal data (controllers) are encouraged to implement protective measures corresponding to the level of risk of their data processing activities. [Continue Reading]